Topics
Six subjects, each with a hub that explains it and links every example page and guide about it.
AdvertorialsWhat an advertorial is, how a story-led ad page is structured, and complete examples you can copy.
Presell and bridge pagesHow a presell page is built, the formats it takes (advertorial, listicle, quiz, VSL, bridge) and how it hands the reader to the order page.
Direct-response copywritingThe direct-response copy a presell runs on: headlines that select the reader, leads that earn the scroll, offers and guarantees that close.
Compliance and disclosuresHow to label an advertorial, which claims get presells rejected, and what ad networks check on a landing page.
Testing and measurementHow to split-test a presell without breaking your ad campaigns, and how to measure the number that matters: sales per presell visitor.
Tools to build presellsWhat to look for in a tool for presells and order pages, and how the common options differ.
Where to start
New to presells? Start with presell and bridge pages for the structure, then open an example page and read its teardown. If a page of yours was rejected by an ad network, go straight to compliance and disclosures.